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IAN CALLAHAN - Chair
Elected to WAFC Board 2021-2023, 2024-2026. Elected Chair 2025
Ian brings considerable commercial and financial experience to his role as WAFC Commissioner, this is complimented by an understanding of football gained through, playing and umpiring in several of the football competitions in Western Australia. Ian has recently retired after 11 years as the Chief Operating Officer of Curtin University and is the Deputy Chair of Landgate. Ian has a broad commercial knowledge, skill base and experience gained from CEO, COO and CFO roles across a variety of industries. As a Chartered Accountant and drawing on experience from his executive and Board roles, Ian brings to the Commission sound financial, commercial and strategy skills with a significant people and culture, health and safety, audit, risk management, digital innovation and governance background upon which to draw.
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DIXIE MARSHALL- Deputy Chair
Elected to WAFC Board 2021-2023, 2024-2026
Dixie comes from a football family with intergenerational involvement in the game. She was the first woman AFL commentator on Australian television.
In career spanning more than 40 years, Dixie has held senior roles in media, government, sport and advertising.
Dixie brings contemporary marketing, media, data, digital and communication expertise to the Commission, along with a sound understanding of Australian/WA Government structure and policy, crisis management skills, and extensive traditional media knowledge and relationships.
Dixie is chair of leading government relations company, GRA Partners, a board director and chief growth officer of the Marketforce Group, a commissioner of the Australian Sports Commission, a Non-Executive Director of Frontier Energy Limited (ASX:FHE) and Lotus Resources (ASX:LOT).
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AMBER BANFIELD
Elected to WAFC Board 2020-2022, 2023-2025
Amber is the Chair of the Women in Football Advisory Committee and the Football Facilities Fund as well as a member of the Football Affairs Committee. She is also a member of the AFL National Women & Girls Game Development Committee designed to grow the participation of females across all areas of football. As a mother of four children who play community football, Amber has a deep understanding of the complexities and requirements of the game at grassroots level.
Amber's corporate industry experience spans 30 years in the resource and energy sectors covering operations, management, advisory and governance, serving several ASX-listed entities, including Perseus Mining, SRG Global, Leo Lithium, Fortescue Energy and Worley. Her skillset relates to strategy, commercial, sustainability, mergers and acquisitions, servicing the sectors of mining, renewable power, gas and infrastructure. More recently, Amber has supported companies relating to ESG, decarbonisation and sustainable investments.
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MARTINA CROWLEY
Elected to WAFC Board 2024 – 2025
Martina is a Partner at PwC where she holds a leadership position as the National People and Quality Partner for Financial Advisory, which comprises four businesses: Tax, Deals, PwC Private and Energy Transition. Martina is currently Board member of Scotch College Council and a member of the Property Council WA Board. She also maintains membership of the Institute of Chartered Accountants and Tax Institute of Australia. Martina’s son has grown up playing football from Auskick through to senior community football, which has provided her with an insight to the grassroots of football.
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MICHELLE FYFE APM
Elected to WAFC Board 2022-2024, 2025-2027
Michelle has served the community in a variety of leadership roles over a career spanning more than 40 years, including 34 years with the WA Police Force. With experience in both in government and community organisations, she has an outstanding track record of driving successful business operations and enhancing corporate productivity. In addition to her role of Commissioner with the Western Australia Football Commission, Michelle is a non-executive Director of Parkerville Youth and Care Inc. supporting vulnerable children, young people, adults, and their families in WA.
In 2017 Michelle was awarded a Telstra Businesswomen’s Award for the Public Sector and Academia. Michelle was honoured in the 2021 Queen's Birthday Honours with an Australian Police Medal in recognition of her service and achievements within the WA Police Force.
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PHIL LAMB
Elected to WAFC Board 2021-2023, 2024-2026
Phil has been involved in WA football 48 years, including as a player of 227 WAFL league games for Subiaco Football Club, and being vice-captain of the Lions’ 1986 Premiership. He was also a selector at WAFL club and interstate level. Upon retirement from playing, Phil commenced a career in the media which spanned 30 years, as a radio and television commentator of WAFL and AFL matches. He was also a member of, and for some time, Chair of the WAFL Match Review Panel for 14 years. Phil possesses a combination of knowledge and experience across the various aspects of the game, an affinity with the clubs, club personnel, as well as many of the important stakeholders in WA football. Phil has been self-employed for over 37 years, as Managing Director of Bay Financial Services, a finance broking company specialising exclusively in negotiating and arranging the financing of vehicles, plant and equipment for businesses. He was also the Founder and Managing Director of White Line Management, formed in 1995, which managed and supported listed AFL and aspiring AFL Footballers, as well as athletes from various disciplines, until 2020
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WILLIAM ROBINSON
Elected to WAFC Board 2025-2027
Will is the Managing Partner of Wotton Kearney’s Perth Office. Will and his team in Perth specialise in a wide-range of complex litigated and non-litigated disputes throughout Western Australia. He has advised numerous sporting organisations on issues of insurance, risk and catastrophic injury claims and presented nationally and internationally on the issue of Concussion in Sport.
Since 2016, Will has been a Member of the WAFL Tribunal as well as an Australian Olympic Committee Tribunal Member for Athlete Selection Appeals in the Tokyo and Paris Olympics and a Member of the Australian and New Zealand Sports Law Association. Will has played football his entire life at varying levels including stints at the Eastern Ranges, TAC Cup, Camberwell Grammar School, First XVIII and Melbourne University’s ‘’Uni Blues’’, VAFA A Grade. He is passionate about advocating for the growth and development of football at all levels of the community in Western Australia.
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BRAD WIRA
Elected to WAFC Board 2025-2027
With over 35 years of experience in football, Brad has played, coached, and administered the game at all levels, from the AFL and State of Origin to the WAFL and Community football. With 221 AFL/WAFL games to his name, Brad's journey began in Claremont’s Great Southern country zone and progressed through the Colts program to the AFL.
Brad is passionate about improving accessibility, equity, and opportunity, particularly for young players in remote and rural areas. He actively participated in the WAFC’s Talent Pathway review and has built strong relationships with key stakeholders through two decades of work alongside the AFL Players’ Association and AFL, both as a player delegate and financial adviser. In addition to his playing career, Brad has coached at various levels, including the WAFL, PSA & WA State 18s program, and has been a long-standing media commentator, gaining valuable insights into the challenges and opportunities of growing football in WA. For close to a quarter of a decade Brad has been a Principal – Private Wealth Adviser at Shadforth Financial Group, where he leads a team of 9 and specializes in wealth protection, future planning, and legacy building for high-net-worth clients, including professional athletes and sports administrators.
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