WA Football and Seven West Media Announce Expanded Broadcast PartnershipWednesday, March 26, 2025 - 12:59 PM

In a first for the Sullivan Logistics WAFL competition, a groundbreaking and expanded multi-year broadcast agreement has been struck with Seven West Media.

The expanded deal will see all Sullivan Logistics WAFL coverage broadcast live, free and exclusively on Seven West Media via its platforms – Seven, 7mate and 7plus Sport from 2025 to 2027 with a further option for a longer-term extension.

In 2025, 21 marquee WAFL games will be broadcast live and free on Seven or 7mate with at least 11 of those games to be played under lights. The prime-time action kicks off between Perth v South Fremantle, at Mineral Resources Park on Saturday, 5 April.

Each of these 21 marquee games will also be simulcast live on 7plus Sport, ensuring nationwide coverage.

7plus Sport will become the exclusive home for all other WAFL games, including 76 league games, the WAFLW Grand Final and the WAFL Colts Grand Final.

Women’s WAFL and WAFL Colts will be broadcast exclusively on West Australian Newspapers’ community sports platform, Streamer, for the 2025 season.

The landmark partnership, totalling over 250 games per season will ensure live and free access to fans and consolidates the best of WA Football content under one trusted network, delivering action to viewers in Western Australia and beyond.

WA Football Chief Executive Officer Michael Roberts declared the agreement a huge result for the game in this state.
“The expansion of our long-standing broadcast partnership with the Seven Network is a game-changer for WA Football,” Roberts said.

“This deal revolutionises how fans engage with the Sullivan Logistics WAFL and offers the most visible and accessible broadcast partnership in WAFL history.

“By teaming up with the most widely watched and trusted network in Australia, we’re not just expanding our reach; we’re bringing WAFL to a new generation of fans.

“We hope that this partnership will not only increase our audience but also raise the profile of our competition, showcasing the incredible talent and thrilling football that our players deliver every week.  

“We thank the Seven Network and every WAFL Club for their support and working with us to bring this new and exciting initiative to life,” he said.

Seven West Media WA Chief Executive Officer, Maryna Fewster, said: “The WAFL is the heartbeat of football in Western Australia, and we’re thrilled to bring every single match of the 2025 season live, free and exclusively to footy fans on 7plus.”

“With 21 marquee games also airing on Seven and 7plus – including a slew of prime-time Saturday night matches – on top of the network’s seven day a week AFL offering, we’re making it easier than ever for WA footy fans to watch their teams in action, live and free, all season long on Seven and 7plus Sport."

Below is the Sullivan Logistics WAFL broadcast schedule for Rounds 1-11 on Channel 7 & 7mate with all other WAFL games broadcast via 7plus Sport.
 

The 2025 Sullivan Logistics WAFL season begins Saturday, April 5. Click here to view the fixture.